Media Navigation
As recently as the late 1990’s your advertising needs could usually be satisfied with just two or three mediums. At that time, many of our clients thrived with newsprint, direct mail/inserts, TV and radio. The cardinal rule of seventy (reaching at least 70% of one’s target audience) could be achieved quickly and easily.
Today, media fragmentation has seriously muddied the waters. Facebook, Google Ads, Twitter, web banner ads, satellite radio, home DVR’s, and a myriad of additional media options are creating confusion for many advertisers. At times digital products are turning in an unsustainable cost per sale. Traditional media like TV, radio, newspaper, inserts, direct mail, billboards, etc., have experienced large revenue losses and now offer great fire sale opportunities. Where are the real values? Measuring who should stay and who should go is what we do. It is in fact our specialty. If the R.O.I. isn’t right we know exactly who to cut.
We measure every advertising product to the cash register.
Contact us today for more information.
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Client
Testimonials
Nathan Rowan Automotive Dealer
Robert Flynn Automotive Dealer
Joseph Polujan Home Services Company
Leah Miller Fashion Designer
Dino F. Restaurant Owner
Shelby Business Owner
Outten Chevrolet Automotive Dealer
Allison Lada Exterior Remodeler
175+ YEARS OF COMBINED EXPERIENCE
Our Knowlege
Your Power
The new media world can be maddening and difficult to navigate, but the goal is still the same; reach at least 70% of your target audience with a compelling message in their buying cycle… and that’s what WE DO. We make that happen for you. So before we create that “compelling message” and eye-catching design, we begin with (“the Science”) necessary to help you achieve the elusive 70% goal.
What We Do
Market Research
Marketing Zip Code Analysis
Advertising Agency R.O.I. Measurements
C3PE (Cost-per-percentage-point-of-exposure)
C3PB (Cost-per-percentage-point-of-business)
Market Surveys
CPS (Cost-per-sale) Reports
Daily, Weekly, Monthly & Annual Reports
Strategic Planning
Extensive Annual Marketing Plans
Market Feasibility Studies
Creative Process & Analysis
Marketing Consulting
Investor Presentations
Sales Forecasting
Bank Business Plan Ready
Media Buying
All Digital Platforms
Television
Radio
Cable
Newspaper & Publication
Internet
Outdoor/Billboards
Mixed Media
Marriage Mail
Creative Development
Brand Building
Corporate Identities
Messaging &Positioning
Printing & Related Services
Direct Mail
Newspaper Inserts
Marriage Mail
Door Hangers
Business Forms
Brochures
Catalogs
And a great deal more
Advertising Production
Internet
Television
Radio
Print
Point of Purchase
Email
Video Production
Infomercials
Direct Marketing
B to B & B to C
Direct Mail
I.P. Targeting
Email
Door-to-Door
Telemarketing
Graphic Design
Print
Digital
Outdoor
Vehicle Wraps
Signage
Mail
Logo Creation
To Name A Few
Online Marketing
Website Design & Programming
Online Content Development
Internet Advertising
Social Media
Search Engine Optimization
Pre-roll Video
Email Marketing
Search Engine Marketing
& Whatever is the Latest
Website Optimization
Keyword Optimization
Organic Content
Blog Posting
Videos
Graphics
Public Relations
P.R. Strategy & Positioning
Press Releases
Media Database Development
Crisis & Issues Management
Charitable Partnerships
Event Planning
Special Events
Promotions
Product/Brand Launches
Signage
Outdoor Billboard
Banners
Posters
Exterior/Interior
Digital Signs
Yard Signs
Contact us today for more information.